Hi there.

I’m a designer. An illustrator. A maker. A creative problem solver.

In addition to the cooking and baking world, I’m lucky to have had a long and robust corporate career in design and branding. This is where you’ll find out more about these facets of me.

Resume

  • Bachelor of Fine Arts with a concentration in Graphic Design
    Shepherd University

    Plant-Based Nutrition Certification from eCornell and the T. Colin Campbell Center for Nutrition Studies

  • Heather Crosby has over 20 years of experience collaborating with teams, leading and directing major corporate branding efforts for print and interactive (strategy, production, design for identity, print, events, product, apps, environment, experience, and more).

    She’s extremely organized, has a keen attention-to-detail, is committed to the tasks-at-hand, and plays well with others (on teams big and small). Her superpowers include getting up-to-speed on projects quickly and executing smart, fresh solutions in a flash.

    During her career, she has spent considerable time dedicated to the pre-press phases of print production, with significant time spent on press checks and photoshoots.

    She specializes in branding from inception and naming to full expression and maintenance.

    Heather is also a versatile illustrator, able to create graphics, illustrations, infographics, and icons systems in various styles.

    She’s proficient in Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Microsoft Word (also a strong understanding of Adobe Premiere and Adobe Lightroom).


  • PROFESSIONAL EXPERIENCE
    Contract/Freelance/Self

    Founder
    YumUniverse, Gluten-Free Baking Academy, Good Food Cooking School
    2009 –present

    Duties: Brand and identity development, recipe development, marketing, website design, information architecture design, developer coordination, social media strategy, copywriting, eBook and print book design and development, video capture and editing, photography and styling, course curriculum development and teaching

    Design & Consulting
    Independent Pet Partners
    2018

    Duties: Logo development and production

    Design & Consulting
    Zozimus
    2018

    Duties: Logo development and production for Forma and GI Dynamics

    Design, Illustration & Consulting
    Alchemy/SuperGood
    2018

    Duties: Illustration, packaging design, and production design

    Designer
    NIKE
    2018

    Duties: Logo development and production

    Design Director
    TWIN Global
    2017–present

    Duties: Branding and identity development, conference identity development, corporate communication design, signage design, environmental design, packaging design, book design and production
    2018

    Design Director
    elicit
    2012 –2013

    Duties: brand and identity development for elicit, website design, video concepting, video design, illustration, corporate capabilities as well as web design for CME Group Client experience: elicit, CME Group

    Design Director
    Breakaway Ventures
    2011 –2020

    Duties: Brand and identity development, product design, packaging design, environmental design Client experience: MIXI, Coach Up, Drizly, Fatz, Aacer, Beauty Marks, Boston Landing, Drivn, EXOS, Flypsi, Kohr, Kraft, Launch, Normatec, Oath, Pure Hockey, RedWave, Silverlane, Steppingstone, Tableist, Tradepoint Atlantic, Velcro, Wychmere

    Design Director
    Northwestern University, Kellogg Innovation Network
    2009 –2017

    Duties: Conference identity development, corporate communication design, signage design, environmental design, packaging design, book design, interactive design (web)

    Client experience: KIN Global, KIN Catalyst

    Design Director
    Froeter Design Co.
    May 2008

    Duties: Packaging conceptualization and design for corporate communications collateral Client experience: Stora Enso

    Design Director
    Jones Marketing
    2009 –2011

    Duties: Brand and identity development Client experience: Aacer Flooring, Kraft, EXOS, Silver Lane

    Design Director
    VSA Partners
    June 2002 – 2016

    Client experience: IBM, GE, Coca Cola, Harley Davidson, Converse, Nike, Alcoa, BP, Caterpillar, Motorola, Gap, Inc., BBDO, First Data, SVB Financial, CHW, Bell Canada, Rosetta Stone, MeadWestVaco, Strathmore Papers, Mohawk Fine Papers, Fox River Papers, Jim Beam, Mayer Brown, Steelcase, Silicon Valley Bank, Snap-on, United Technologies

    Senior Designer
    Designkitchen, Inc.
    September 2002 –March 2008

    Duties: Conceptualization, research, design and production for internal capabilities materials and numerous corporate projects ranging from web design to interior design

    Client experience: Motorola, the Oprah O Ambassadors Program, Bluetooth, JDL Properties, Barilla, Jones Lang LaSalle, Centrum Properties, CCC Information Systems, Verio, Wolfgang Puck, Refco, Aon Reinsurance Systems, 606 Properties, Swingline, Inc., Assurance Agency

    Design Director
    Sender, LLC
    March 2007

    Duties: Design of Sender, LLC identity and corporate capabilities collateral

    Senior Designer/Art Director
    ARC Worldwide (Leo Burnett)
    May 2005 –June 2007

    Duties: Branding and design for print campaigns and web projects Client experience: Disney, Network Solutions, RTA

    Design Director
    Charles Camp Law
    June 2004

    Duties: Design of identity, corporate capabilities collateral and website

    Designer/Design Director
    Incognito Design
    May 2003 –Present

    Duties: Corporate communication design, signage design, environmental design, branding and identity

    Client experience: Altria, Glaxo-Smith Kline, Akcea, Celergo, Galter Life Center, Emergent, ISMRM, Museum of Science and Industry, Emergent, Nuveen

    Senior Designer/Art Director
    DePaul University
    January 2003  –March 2003

    Duties: Conceptualization, research, design, production and vendor coordination for Kellstadt Graduate School of Business collateral

    Senior Designer
    NVU Productions
    July 2002  –August 2002

    Duties: Conceptualization, design and production for LA Lakers commemorative NBA book

    Client experience: LA Lakers and the NBA

    Senior Designer
    Ensidia Productions
    July 2002  –present

    Duties: Conceptualization and design of Ensidia identity and marketing materials

    Designer
    Smith Design Co.
    July 2001  –April 2002

    Duties: Conceptualization, research, design, production and vendor contact for numerous projects ranging from logo identity to website design

    Client experience: Jones Lang LaSalle, Chicago Bridge & Iron Corp., Illinois Tool Works Inc., Allegiance Telecom, Hewitt Associates and the University of Chicago GSB


    PROFESSIONAL EXPERIENCE

    Full-Time

    Art Director
    SW Basics
    2018–2019

    Duties: Brand strategy, visual identity development, corporate communication design, marketing communication design, illustration, retail design, packaging design, photoshoot styling/direction

    Designer
    Giantstep Productions
    September 2000 –June 2001

    Duties: Conceptualization and design for website, identity and brand development Client experience: Lexis-Nexis and L’oreal

    Designer
    Froeter Design Co.
    June 1998 – September 2000

    Duties: Conceptualization, design and production for a range of projects: naming, logo development, brochures, posters, banners, annual reports and web design. Complete project management, vendor and client contact for the majority of projects Client experience: Motorola, David and Alfred Smart Museum of Art, University of Chicago, National Insurance Crime Bureau, the Recording Industry Association of America, Security Capital US-Realty, the Midcity National Bank, Molex Incorporated

    Designer
    The Recording Industry Association of America
    July 1996 –August 1996

    Duties: Conceptualization and design for RIAA collateral materials Client experience: The RIAA Diamond Award and Rock the Vote

  • YumUniverse (2014) and YumUniverse Pantry to Plate (2017) are available wherever books are sold. Both are helpful guides, full of recipes, for folks who want to each more veggies and less gluten without the dogma.

Awards & Recognition

Design Samples

  • Graphis Silver Award Best International Design Annual: 2016

    Hatch Show Silver Award/Advertising: 2015

    Hatch Show Silver Award/Identity: 2015

    Print Magazine Design Annual: 2014

    Communication Arts Design Annual: 2012

    Chicago Design Museum Exhibition/IBM Progress Icons: 2012

    PRINT Regional Design Annual: 2008

    BLACK BOOK AR100 Competition: 2006

    The Arc Awards: 2005

    The American Business Communicators Award: 2003

    (Gold Award) International ARC Awards: 2003

    (Bronze Award) League of American Communication Professionals: 2003

    BLACK BOOK AR100 Competition: 2003

    BLACK BOOK AR100 Competition: 2002

    (Two Gold Awards) International ARC Awards: 2002

    (Three Silver Awards) International ARC Awards: 2002

    (Two Honors Awards) International ARC Awards: 2002

    Forbes Best of the Web Award: 2001

    Web Standard of Excellence Web Award: 2001

    Golden Web Award: 2001

    Communication Arts Design Annual: 2000

    Critique Magazine THE BIG CRIT: 2000

    AIGA Graphic Design 365 Annual: 2000

    THE CHICAGO ART OPEN: 1999

    BLACK BOOK AR100 Competition: 1999

    Merit Award: the REAL SHOW Graphic Design Competition 1997

    Merit Award: the REAL SHOW Graphic Design Competition 1996

    Maryland Distinguished Scholar in the Arts: 1993

  • For cooking related work, Heather has given talks at Wanderlust and Taste Talks Chicago, and has been featured in:

    New York Times’ Grub Street

    Martha Stewart’s Whole Living

    Oprah’s O Magazine

    Oprah.com

    NPR

    HGTV

    HuffPost

    Reader’s Digest