Hi there.
I’m a designer. An illustrator. A maker. A creative problem solver.
In addition to the cooking and baking world, I’m lucky to have had a long and robust corporate career in design and branding. This is where you’ll find out more about these facets of me.
Resume
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Bachelor of Fine Arts with a concentration in Graphic Design
Shepherd UniversityPlant-Based Nutrition Certification from eCornell and the T. Colin Campbell Center for Nutrition Studies
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Heather Crosby has over 20 years of experience collaborating with teams, leading and directing major corporate branding efforts for print and interactive (strategy, production, design for identity, print, events, product, apps, environment, experience, and more).
She’s extremely organized, has a keen attention-to-detail, is committed to the tasks-at-hand, and plays well with others (on teams big and small). Her superpowers include getting up-to-speed on projects quickly and executing smart, fresh solutions in a flash.
During her career, she has spent considerable time dedicated to the pre-press phases of print production, with significant time spent on press checks and photoshoots.
She specializes in branding from inception and naming to full expression and maintenance.
Heather is also a versatile illustrator, able to create graphics, illustrations, infographics, and icons systems in various styles.
She’s proficient in Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Microsoft Word (also a strong understanding of Adobe Premiere and Adobe Lightroom).
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PROFESSIONAL EXPERIENCE
Contract/Freelance/Self
—Founder
YumUniverse, Gluten-Free Baking Academy, Good Food Cooking School
2009 –presentDuties: Brand and identity development, recipe development, marketing, website design, information architecture design, developer coordination, social media strategy, copywriting, eBook and print book design and development, video capture and editing, photography and styling, course curriculum development and teaching
Design & Consulting
Independent Pet Partners
2018Duties: Logo development and production
Design & Consulting
Zozimus
2018Duties: Logo development and production for Forma and GI Dynamics
Design, Illustration & Consulting
Alchemy/SuperGood
2018Duties: Illustration, packaging design, and production design
Designer
NIKE
2018Duties: Logo development and production
Design Director
TWIN Global
2017–presentDuties: Branding and identity development, conference identity development, corporate communication design, signage design, environmental design, packaging design, book design and production
2018Design Director
elicit
2012 –2013Duties: brand and identity development for elicit, website design, video concepting, video design, illustration, corporate capabilities as well as web design for CME Group Client experience: elicit, CME Group
Design Director
Breakaway Ventures
2011 –2020Duties: Brand and identity development, product design, packaging design, environmental design Client experience: MIXI, Coach Up, Drizly, Fatz, Aacer, Beauty Marks, Boston Landing, Drivn, EXOS, Flypsi, Kohr, Kraft, Launch, Normatec, Oath, Pure Hockey, RedWave, Silverlane, Steppingstone, Tableist, Tradepoint Atlantic, Velcro, Wychmere
Design Director
Northwestern University, Kellogg Innovation Network
2009 –2017Duties: Conference identity development, corporate communication design, signage design, environmental design, packaging design, book design, interactive design (web)
Client experience: KIN Global, KIN Catalyst
Design Director
Froeter Design Co.
May 2008Duties: Packaging conceptualization and design for corporate communications collateral Client experience: Stora Enso
Design Director
Jones Marketing
2009 –2011Duties: Brand and identity development Client experience: Aacer Flooring, Kraft, EXOS, Silver Lane
Design Director
VSA Partners
June 2002 – 2016Client experience: IBM, GE, Coca Cola, Harley Davidson, Converse, Nike, Alcoa, BP, Caterpillar, Motorola, Gap, Inc., BBDO, First Data, SVB Financial, CHW, Bell Canada, Rosetta Stone, MeadWestVaco, Strathmore Papers, Mohawk Fine Papers, Fox River Papers, Jim Beam, Mayer Brown, Steelcase, Silicon Valley Bank, Snap-on, United Technologies
Senior Designer
Designkitchen, Inc.
September 2002 –March 2008Duties: Conceptualization, research, design and production for internal capabilities materials and numerous corporate projects ranging from web design to interior design
Client experience: Motorola, the Oprah O Ambassadors Program, Bluetooth, JDL Properties, Barilla, Jones Lang LaSalle, Centrum Properties, CCC Information Systems, Verio, Wolfgang Puck, Refco, Aon Reinsurance Systems, 606 Properties, Swingline, Inc., Assurance Agency
Design Director
Sender, LLC
March 2007Duties: Design of Sender, LLC identity and corporate capabilities collateral
Senior Designer/Art Director
ARC Worldwide (Leo Burnett)
May 2005 –June 2007Duties: Branding and design for print campaigns and web projects Client experience: Disney, Network Solutions, RTA
Design Director
Charles Camp Law
June 2004Duties: Design of identity, corporate capabilities collateral and website
Designer/Design Director
Incognito Design
May 2003 –PresentDuties: Corporate communication design, signage design, environmental design, branding and identity
Client experience: Altria, Glaxo-Smith Kline, Akcea, Celergo, Galter Life Center, Emergent, ISMRM, Museum of Science and Industry, Emergent, Nuveen
Senior Designer/Art Director
DePaul University
January 2003 –March 2003Duties: Conceptualization, research, design, production and vendor coordination for Kellstadt Graduate School of Business collateral
Senior Designer
NVU Productions
July 2002 –August 2002Duties: Conceptualization, design and production for LA Lakers commemorative NBA book
Client experience: LA Lakers and the NBA
Senior Designer
Ensidia Productions
July 2002 –presentDuties: Conceptualization and design of Ensidia identity and marketing materials
Designer
Smith Design Co.
July 2001 –April 2002Duties: Conceptualization, research, design, production and vendor contact for numerous projects ranging from logo identity to website design
Client experience: Jones Lang LaSalle, Chicago Bridge & Iron Corp., Illinois Tool Works Inc., Allegiance Telecom, Hewitt Associates and the University of Chicago GSB
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PROFESSIONAL EXPERIENCE
Full-Time
—Art Director
SW Basics
2018–2019Duties: Brand strategy, visual identity development, corporate communication design, marketing communication design, illustration, retail design, packaging design, photoshoot styling/direction
Designer
Giantstep Productions
September 2000 –June 2001Duties: Conceptualization and design for website, identity and brand development Client experience: Lexis-Nexis and L’oreal
Designer
Froeter Design Co.
June 1998 – September 2000Duties: Conceptualization, design and production for a range of projects: naming, logo development, brochures, posters, banners, annual reports and web design. Complete project management, vendor and client contact for the majority of projects Client experience: Motorola, David and Alfred Smart Museum of Art, University of Chicago, National Insurance Crime Bureau, the Recording Industry Association of America, Security Capital US-Realty, the Midcity National Bank, Molex Incorporated
Designer
The Recording Industry Association of America
July 1996 –August 1996Duties: Conceptualization and design for RIAA collateral materials Client experience: The RIAA Diamond Award and Rock the Vote
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YumUniverse (2014) and YumUniverse Pantry to Plate (2017) are available wherever books are sold. Both are helpful guides, full of recipes, for folks who want to each more veggies and less gluten without the dogma.
Awards & Recognition
Design Samples
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Graphis Silver Award Best International Design Annual: 2016
Hatch Show Silver Award/Advertising: 2015
Hatch Show Silver Award/Identity: 2015
Print Magazine Design Annual: 2014
Communication Arts Design Annual: 2012
Chicago Design Museum Exhibition/IBM Progress Icons: 2012
PRINT Regional Design Annual: 2008
BLACK BOOK AR100 Competition: 2006
The Arc Awards: 2005
The American Business Communicators Award: 2003
(Gold Award) International ARC Awards: 2003
(Bronze Award) League of American Communication Professionals: 2003
BLACK BOOK AR100 Competition: 2003
BLACK BOOK AR100 Competition: 2002
(Two Gold Awards) International ARC Awards: 2002
(Three Silver Awards) International ARC Awards: 2002
(Two Honors Awards) International ARC Awards: 2002
Forbes Best of the Web Award: 2001
Web Standard of Excellence Web Award: 2001
Golden Web Award: 2001
Communication Arts Design Annual: 2000
Critique Magazine THE BIG CRIT: 2000
AIGA Graphic Design 365 Annual: 2000
THE CHICAGO ART OPEN: 1999
BLACK BOOK AR100 Competition: 1999
Merit Award: the REAL SHOW Graphic Design Competition 1997
Merit Award: the REAL SHOW Graphic Design Competition 1996
Maryland Distinguished Scholar in the Arts: 1993
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For cooking related work, Heather has given talks at Wanderlust and Taste Talks Chicago, and has been featured in:
New York Times’ Grub Street
Martha Stewart’s Whole Living
Oprah’s O Magazine
Oprah.com
NPR
HGTV
HuffPost
Reader’s Digest